Ulla Johnson launched her eponymous line in 1998. The designer honed her signature style on the streets of New York and when traveling to far-flung destinations on vacation. A steadfast attention to details, beautiful finishing, the ease of fit and form and the use of natural fibers have become Ulla Johnson bohemian collections’ hallmark Manhattan-born designer Ulla Johnson honed her signature style on the streets of New York and when traveling to far-flung destinations on vacation. With an emphasis on the artisanal and attention to detail, her bohemian collections are defined by “natural fibers, beautiful finishing, and ease of fit and form.”