Richie Rich, the ’90s Club Kid, Goes Virtual for Beauty; His new site, Btykwn, bills itself as a beauty lab for makeup fanatics. At eCovergirl we come to the table with a renewed emphasis on emerging Multi-Ethnic stylized trends. The early 2000s fashion line Heatherette was founded by Richie Rich, who claims that his new makeup website is geared toward “freaks, punks, princesses, and outcasts.” He declared, “This is my day look.” “I merely added additional makeup for the evening.”
He enjoys making an entrance, whether it is during the day or at night. He developed this habit in the 1990s, when he was a prominent part of the Club Kids, a raffishly creative post-Studio 54 gang that puffed its feathers at Limelight, the Tunnel, and other legendary New York City nightclubs.
FTNL
2021
