Childhood RRC

In 2008 Rich showed the line at the Waldorf Astoria New York Ballroom, titled “Richie Rich”, with a guest appearance by Pamela Anderson. Inspired by his longtime friend, Rich and Anderson launched a capsule collection playfully titled A*Muse.

The limited collection included t-shirts and swimsuits featuring images of Anderson and Rich. They launched a fashion tour, titled A*muse, in New Zealand, Vancouver, Montreal, Toronto, Miami, and Chicago.